The creative challenge for designing this logo was how to combine and give visual meaning to all the elements that make up and define the nature of this company. Each of these elements has its own importance, and each element is giving out its own message.

The design approach adopted developed itself after learning more about the name Al Ghuwaif and about the whole process of petroleum Geoscience . The design challenge was how to visually illustrate a Falaj and combine it with the process of rock study and analysis of data for oil and gas findings . This very simple way of explaining Al Ghuwaif Petroleum Geoscience and what it is involved in, had to be translated into a simple symbol that communicates this message. The flow of the Falaj water together with the rock formation that hold within oil, gas and water have been combined into a three-dimensional symbol (shown at across-section) depicting a path between tow structures each made up of three layers. The path signifies the flow of a Falaj, running between the rock formation where possibly oil, gas and water (the three layers) can be found. The path also symbolizes the fact that Al Ghuwaif is a consulting company and is thus laying the way for the decision-making on whether accompany should start oil production or not.

The typography is kept very clean and simple for very specific reasons and not just for legibility and clarity purposes. The process of Geoscience and reservoir analysis deals with translating and interpreting data into specific results and graphs, so the overall design also needed to reflect the fact that Al Ghuwaif is a result-oriented company that gives consultancy on sound studies.

The brown colour has been chosen because of its connection with the earth whilst the dark blue is a strong colour that when combined with the brown give a very corporate and professional identity.

Through the shape, colour and typography adopted for the design of this logo, we wanted to communicate a number of elements that together define the business of Al Ghuwaif . It is possible that those not familiar with petroleum Geoscience may not be able to relate to the fact that the symbol shows a specific path, indicating a direction . this portrays Al Ghuwaif as a company with a specific mission.